How to make your home highlight with pictures?

1. Introduction: the undisputed dominance of images

Today, billions of cell phones can be bought in every corner of the world. In fact, in Spain, almost the entire population has a smartphone, as revealed by the National Statistics Institute survey published just 20 days ago. 

This and other technologies have added three functions to the real-time communication already offered by a landline phone of yesteryear (a third of the Spanish population already lacks one at home):

- It places the image at the center of our lives.

- It establishes "multiplatform communication" in real time as the norm -we are referring to Social Networks and the Internet-.

- It gives access to audiovisual entertainment -in streaming or live-.

2. Finques Feliu integrates in its real estate marketing service  our professionals which take the pictures

Finques Feliu aspires to always be by your side. In the "real estate" service of our website we offer you a personalized marketing plan of the real estate product that you offer for sale or rent. 

Within this plan -with no additional cost- there is the "default" possibility for our professionals to take the images that will illustrate the advertisement of your apartment, premises or office. 

3. Where will more people see the photos of my real estate product?

To have agility in the commercialization of a real estate product you must choose a channel of diffusion of the photos that must be very seen. 

Do I publish the images in a printed media, in a real estate portal or in the web of a real estate agency?

Prioritize the Internet. 

Printed publications are not widely read among the general population. Moreover, they are not even consumed by a third of the young population, which is the one that links its life project to housing in order to become emancipated.  

This does not mean that they are not an option, but restricted to high-end homes.  

You have doubts already? The data show that there is a gap between Internet and newspaper consumption. Specifically, broadband Internet connection reaches 95.9% of the Spanish population in 2021, while in 2018 newspaper readers were only 22.8%.

The data are from different years, this fact allows us to show you the underlying trend.

4. How to take the best pictures?  

Two months ago Fynkus told us about the HomeStaging technique that relies on a professional Homestager to beautify your home and take care of the photos, this is a first option, another one is to trust the professionals of Finques Feliu and a third one is to take them yourself. Here are ten tips to approach the third option with guarantees:  

a) Photos born to stand out:

Nowadays, everyone can take pictures with his/her smartphone. Nevertheless, in this text we are not looking for "just another photo" because our only obsession is to market successfully. In this sense, ask yourself: What will the photo of our home be like for those who see it? Will it impact or attract them? An affirmative answer to both questions is what we are looking for.. 

Therefore, it cannot be just another "picture". In this sense, ask yourself: What will the photo of our house be like for those who see it? Will it impact or attract them? An affirmative answer to both questions is what we are looking for. 

b) Order in the room:

A dirty, untidy or badly painted room repels. It must be very clear that the first impression is decisive, so that the applicant does not skip your real estate product and makes the visit.

c) Turn on the lights:

Lighting, at any time of the day or night, is key.

d) Draw the curtains to screen the light: 

Like extreme darkness, too much brightness spoils any photo. 

e) Safeguard proportions:

A true impression of space must be given, of course the image must be straight.

f) Position yourself in the corners of each room:

Do this to take as much space as possible from each point of view.

g) In very small spaces: 

In them, it is advisable to use applications to make panoramas and thus compensate for this handicap.

h) Do not use the zoom of the cell phone or filters:

Zoom will spoil the image, while, filters are a trick and cheating does not pay off.

i) When recording videos with your smartphone:

Never do it vertically, because all video players have a horizontal format.

j) Always include a floor plan of the real estate product:

See where the rooms are located, appreciate their scale of each one completes the product information.  In addition, it is always convenient to add a photo of the façade that, if possible, shows the location of the product.

5. How to direct a visit of an interested person to our real estate product?

We finish the text, emphasizing the importance of culminating the process previous to the sale or rent of a product putting the five senses in preparing and carrying out the visit of an interested person to the product as we explained in this link. Don't worry, real estate agencies have sales people on staff to do it. 

Now you know which are the best ways to show a product and make it stand out.